A 50-second look at what an unreadable house number costs you — and how AddressIt LED by Illumicore makes yours impossible to miss, day or night.
Brand film by AddressIt LED by Illumicore. Production: YeNe Productions.
About this video
The film opens with a statistic — an emergency call is made every second and a half in America — and shows an ambulance on a dark, rain-slick street, struggling to find a house. When first responders can't read your address, the video notes, they can lose up to five minutes on arrival.
It then shifts to daylight: a Prime delivery van pulling up to a residential block, illustrating that everyone — delivery drivers, family, friends — needs to find your door, not just paramedics.
The closing shot is an AddressIt LED address sign mounted on a stone monument in front of a modern home, with the line "designed to be seen from a distance" — followed by the AddressIt LED by Illumicore logo.
AddressIt LED makes two series of light-up address signs — the MDR backlit signs (illuminated numbers on a black or white backplate) and the IBL 3D dimensional numbers (with optional color-temperature illumination). Every sign includes a built-in dusk-to-dawn sensor, mounting hardware, and a 3-year warranty.